Shoot Me Down, a poignant song about love-hate relationships, holding on too long, and the numbness that follows is the single from the upcoming full-length debut ”Beautiful Loser” by Swedish indie electro-pop singer/songwriter, Johan Reinhold. Produced and engineered by Astma & Rocwell and Lasse Mortén (Lykke Li, Peter, Bjorn & John, Primal Scream and others). This song jumps at you from under the cover of darkness, the instant pull from the electric guitar and its piano counterpart start this song. But really what jumps out at you on this slow burner is how well Reinhold builds his song around the chorus. The chorus’ act as crescendo on each verse and each getting more and more powerful, its a really powerful method of songcraft and really gets better with each listen.